The Process-Driven Approach To Scaling Effective DTC Influencer Programs, With Paul Benigeri Cart Overflow: Where ECommerce Marketing Playbooks Are Written & Shared podcast

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MBA Entrepreneur Business Marketing Gen Furukawa Jeremy Biron Ecommerce Shopify Entrepreneurship Big Commerce

内容由Gen Furukawa and Jeremy Biron提供。所有播客内容（包括剧集、图形和播客描述）均由 Gen Furukawa and Jeremy Biron 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared « »
The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri

3y ago 39:13

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内容由Gen Furukawa and Jeremy Biron提供。所有播客内容（包括剧集、图形和播客描述）均由 Gen Furukawa and Jeremy Biron 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Paul on Twitter: @benigeri

SHOW HIGHLIGHTS:

01:59 How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive

03:17 Why focus on Nano-influencers as opposed to larger influencers

06:28 What are the mechanics of an effective influencer campaign?

13:14 How H.V.M.N. allocated marketing budget based on channel

20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months

28:00 How H.V.M.N. used customer data to power its personalization strategy

35:04 How Paul approaches customer experience to improve Lifetime Value

… continue reading

95集单集

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #Ecommerce #Shopify #Entrepreneurship #Big Commerce

Artwork

The Process-Driven Approach to Scaling Effective DTC Influencer Programs, with Paul Benigeri

Cart Overflow: Where eCommerce Marketing Playbooks Are Written & Shared

published 3y ago

分享

MP3•单集首页

内容由Gen Furukawa and Jeremy Biron提供。所有播客内容（包括剧集、图形和播客描述）均由 Gen Furukawa and Jeremy Biron 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Paul on Twitter: @benigeri

SHOW HIGHLIGHTS:

01:59 How Paul began his career in eCommerce at HVMN and how that inspired him to launch Archive

03:17 Why focus on Nano-influencers as opposed to larger influencers

06:28 What are the mechanics of an effective influencer campaign?

13:14 How H.V.M.N. allocated marketing budget based on channel

20:29 The process that H.V.M.N. used to grow its blog from 0 to 250k visitors/month in 14 months

28:00 How H.V.M.N. used customer data to power its personalization strategy

35:04 How Paul approaches customer experience to improve Lifetime Value

… continue reading

95集单集

#MBA #Entrepreneur #Business #Marketing #Gen Furukawa #Jeremy Biron #Ecommerce #Shopify #Entrepreneurship #Big Commerce

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