#3: Rob Goodison - SEO insights and tips

Casey Digital Podcast

I interviewed SEO Strategist Rob Goodison on how he got into the industry, what trends he is seeing in SEO and he provides some helpful SEO tips. There is a lot of noise in this space however after working with Rob over the past 3 years I’ve found him to be helpful and accurate when it comes to SEO and Google. The main areas Rob looks at when he working on SEO for clients are: On-Page SEO - The process of crafting your website to answer the search’s needs through content and/or other technical practices. Technical SEO - Involves improving how well your website performs, fixing critical errors and issues that negatively impact your website. Off-Page SEO - Off-Page SEO focuses on websites that link to your site and its content to build authority and trust. Content Marketing - Involves creating engaging content that appeals to your target audience and drives traffic. SEO tips and resources: Rand Fishkin (Moz) - https://www.linkedin.com/in/randfishkin/ Moz - https://moz.com/blog Moz Beginners Guide to SEO - https://moz.com/beginners-guide-to-seo Neil Patel - https://neilpatel.com/ Backlinko - https://backlinko.com/ Brian Dean (Backlinko) - https://www.linkedin.com/in/brianedean/ Seventy7 Guide to SEO - https://www.seventy7group.com/beginners-guide-to-search-engine-optimisation-seo/ Everyone Hates Marketers - https://everyonehatesmarketers.com/ Louis Grenier (Everyone Hates Marketers) - https://www.linkedin.com/in/louisgrenier/ SEO SAS Podcast - https://podcasts.apple.com/us/podcast/seo-sas/id1444750575 Teen uses smart fridge to tweet after mum confiscates phone - https://metro.co.uk/2019/08/14/teen-uses-smart-fridge-to-tweet-after-mum-confiscates-phone-10569110/ We hope you enjoy the episode and if you have any questions or follow up please contact me or Rob - https://www.linkedin.com/in/robert-goodison-61418438/ SUBSCRIBE - Spotify - https://open.spotify.com/show/4OIWcXUCgYns1I5o7MJaBu Apple Podcasts - https://itunes.apple.com/us/podcast/caseydigital-podcast/id1451643380 Connect with the host, Paul Casey: @caseydigital on Instagram Paul Casey on LinkedIn @casey_digital on Twitter