使用Player FM应用程序离线!
Sangram Vajre’s Events and Community Playbook
Manage episode 395767755 series 3479377
Sangram Vajre is one of the best-known category designers in B2B SaaS, with community and events being critical parts of his playbook. Not only did Sangram bring the account-based marketing category to life during his time at Terminus, but he's also used the same playbook to launch a successful paid community (Peak), and now a service business (GTM Partners). In this recording of our life AMA with Sangram, you’ll learn how community and events can help drive your category strategy.
We touch on topics like:
- Sangram’s playbook for events that turn communities into content to design a category
- Why it’s not too late to build a category and community in your space
- The mindset and team it takes to pull these feats off
This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.
This episode is sponsored by:
40集单集
Manage episode 395767755 series 3479377
Sangram Vajre is one of the best-known category designers in B2B SaaS, with community and events being critical parts of his playbook. Not only did Sangram bring the account-based marketing category to life during his time at Terminus, but he's also used the same playbook to launch a successful paid community (Peak), and now a service business (GTM Partners). In this recording of our life AMA with Sangram, you’ll learn how community and events can help drive your category strategy.
We touch on topics like:
- Sangram’s playbook for events that turn communities into content to design a category
- Why it’s not too late to build a category and community in your space
- The mindset and team it takes to pull these feats off
This conversation is moderated by the founders of Category Thinkers, Pablo Gonzalez, John Rougeux, and Mike "Damp" Damphousse.
This episode is sponsored by:
40集单集
Kaikki jaksot
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。