It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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CDO Matters Ep. 64 | Marketing Data Management
Manage episode 452289225 series 3473189
内容由Manasia Cobb提供。所有播客内容（包括剧集、图形和播客描述）均由 Manasia Cobb 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Episode Overview
Your familiar with all the processes your marketing organization is utilizing for managing its data? Are you familiar with the marketing data lexicon, and can you define key terms like onboarding, activating, or harmonizing? Are you working closely with data scientists in your marketing organization?
If you answered no to any of these questions, then you should definitely check out the latest episode of the CDO Matters Podcast. In this episode Malcolm and his guest, Shubh Sinha, the CEO of Integral, go deep into the world of marketing data, and what data leaders should know about this rapidly evolving space.
Episode Links and Resources
69集单集
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Manage episode 452289225 series 3473189
内容由Manasia Cobb提供。所有播客内容（包括剧集、图形和播客描述）均由 Manasia Cobb 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Episode Overview
Your familiar with all the processes your marketing organization is utilizing for managing its data? Are you familiar with the marketing data lexicon, and can you define key terms like onboarding, activating, or harmonizing? Are you working closely with data scientists in your marketing organization?
If you answered no to any of these questions, then you should definitely check out the latest episode of the CDO Matters Podcast. In this episode Malcolm and his guest, Shubh Sinha, the CEO of Integral, go deep into the world of marketing data, and what data leaders should know about this rapidly evolving space.
Episode Links and Resources
69集单集
所有剧集
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