CELab - Ep 138 - Michele Wiedemer - The Learner-Centered Design Model - Part 2

CELab: The Customer Education Lab

In business, the need for engaging learning experiences is staggeringly important. Yet the “how” is elusive. Conventional educational approaches don’t work well. You can be tempted to fall back on trusted methodologies only to find them to be too slow, unwieldy, or frustrating.

We’re joined by Michele Wiedemer, Customer Education consultant and expert who’s hard at work to learn more and to expand her already impactful approach to learning in B2B SaaS. Join us as we dive into the Learner-Centered Design approach that she and many of us leverage to build amazing content!

Summary for Part 2

• Michele Wiedemer discusses Michael Allen's framework for designing effective online learning experiences, which involves providing context, challenges, and activities to help learners solve problems and receive feedback.
• Wiedemer and Derington explore the idea of creating engaging, subscription-based learning content, similar to how people learn from video game tutorials and explanations.
• Wiedemer recommends several books and resources for customer education professionals, including "Non-Designers Design Book" by Robin Williams and Michael Allen's work on effective learning components.
• Derington praises Wiedemer's research program and encourages the audience to follow her on LinkedIn, emphasizing the importance of putting oneself in the learner's shoes.
• Overall, the discussion focuses on strategies for creating learner-centered, engaging, and effective customer education programs in rapidly changing business environments.