CELab Ep 144 - Cultivating a Culture of Learning: Trimble's Innovative Approach to Customer Education

CELab: The Customer Education Lab

In this episode of CELab, we broaden our conversation about inspiring a “culture of learning” that inspires innovation. We dive deep with Leila Ishtayeh Colburn, the Learning Platform Enablement Leader at Trimble, and Owen Chamberlain, the Senior Education Alliance Manager at Trimble. The discussion delves into Trimble's innovative approach to digital credentialing, exploring how they are leveraging this strategy to drive customer engagement, build brand equity, and foster a culture of continuous learning.

The guests share insights into the challenges and best practices of implementing a standardized digital credentialing framework across Trimble's diverse business units. They also discuss Trimble's broader efforts to transform their customer education programs, including the introduction of their successful "Learnfest" initiative and the exploration of gamification and hands-on learning experiences. Throughout the conversation, the speakers emphasize the importance of leadership support, the need to prioritize the learner's perspective, and the value of embracing failure as a pathway to innovation.

Key Discussion Points:

• Trimble's digital credentialing framework and the journey to standardize it across the organization
• The conceptual and technical aspects of implementing a verifiable, secure digital badging system
• Trimble's diverse industry portfolio and the role of customer education in driving value
• The "Learnfest" initiative and Trimble's efforts to cultivate a learning culture
• Challenges in overcoming traditional learning methods and driving cultural transformation
• The importance of gamification, hands-on experiences, and failure-based learning
• Strategies for engaging internal and external stakeholders in the learning process
• The role of leadership support and the need for a unified learning experience