IAM2329 - How Experimentation Drives Success in Business

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25d ago 5:47

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In this special episode, Gresham Harkless emphasizes the significance of experimentation in business, particularly in the early stages. He discusses how trying different strategies, testing ideas, and being open to trial and error can lead to finding the right approach. Gresham highlights the value of A/B testing — comparing two variations of a strategy or offer to see which performs better. He explains the importance of tracking data such as impressions, clicks, conversions, and other key performance indicators (KPIs). Moreover, he believes business owners should create space to experiment, which fosters innovation and growth.

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