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Google search bar insights -- Janneke van Geuns
Manage episode 336100489 series 3234660
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Let’s tap into the wolrd’s biggest database of human intent: Google search. Hear my conversation with Janneke van Geuns, the Head of Insights and Analytics at Google, as we explore what the digital data from Google search is telling about human beings’ behavior and how you can use these insights to help your brand connect more meaningfully with your audience. Topics we cover include:
- Predominant themes surfacing from organic search
- Top consumer behaviors applicable to all verticals
- How brands can effectively use big data to align with their customer’s state of mind
- The process of insight discovery and its implementation into brand strategy outputs
- Voice technology and how people are using it
I hope you enjoy it!
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