How To Track Marketing Performance In The Age Of Privacy (Jeff Greenfield)

ClearBrand Marketing Podcast

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16d ago 1:03:38

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If you're not accurately tracking your leads and sales, you're wasting marketing dollars. In this conversation, Jeff Greenfield, founder of Provalytics, sits down with Alexander to talk through the evolution of marketing attribution and how to keep up as the internet moves away from tracking cookies and toward better privacy protections.
Jeff dives deep on topics like clicks vs. impressions, DIY attribution methods, A/B testing, and the concept of "incrementality."
Tune in to discover the best way to track your marketing activities and get the best ROI on your marketing.
Check out the Provalytics website and sign up for their FREE course on attribution here: https://provalytics.com/attribution-certification/
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Timestamps
00:00 Intro
05:00 Tracking Before Privacy Mattered
12:17 Privacy’s Impact On Ads
13:40 Why iPhone Users Are "Ghosts"
17:01 Do Clicks Really Matter?
21:45 Tracking Tips
25:27 The Problem With Attribution
33:21 Understanding Past Results
37:03 Incrementality
39:36 Finding Opportunities
46:27 Testing Strategies
55:58 Uncertainty In Attribution
1:00:01 Final Thoughts

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