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Episode 11: The Clients Perspective - James Kissell, Fujitsu
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I Believe in the Power of the Brief
James Kissell, Global Head of Agile Marketing at Fujitsu joins me on today's episode. He has recently just judged Campaign Magazine’s Agency of the Year Awards 2020-2023 for Asia Pacific and has a wealth of experience with agencies. Today we discuss:
- What are the key qualities that make an agency stand out above others?
- Do you think clients are also responsible for getting the best out of their agency? And if so, how do you do this?
- Future growth opportunities for agencies
- Campaign war story
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