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Episode 7: The Clients Perspective - Jess White
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Jess White, a fractional Marketing Director who is an experienced, senior marketing & events specialist joined me on the podcast today to discuss her view on agencies/ client relationships.
Having worked with both clients and agencies, she has a unique insight into what works best and what are the pitfalls that many agencies are falling into.
We discuss:
- Things agencies fail to understand when it comes to their clients?
- Consequences of poor communication
- How to add extra value
- The value of face-to-face meetings
- Importance of having a client centric mindset throughout your agency
Key takeaway:
"your job is to make them look good and make their job easier"
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