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内容由Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis提供。所有播客内容(包括剧集、图形和播客描述)均由 Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Clienting #42: Tech Tools For Marketing

42:28
 
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Manage episode 242199935 series 1953795
内容由Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis提供。所有播客内容(包括剧集、图形和播客描述)均由 Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing!

When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool.

Tools for PPC - Make sure to have tools for Speed, Mobile, and A/B testing.

  • Unbounce - landing pages
  • Optimizely for landing page testing
  • Keyword research tools
    • Answer The Public
    • Clearscope

Tools for SEO

  • Ask clients or non-lawyers how they would describe the searches they would do to get help for that issue.
  • Ahrefs
  • Keyword Planner
  • Google Search Console- check the impression data
  • SEMRush
  • Google Analytics

Tracking Tools

  • Whitespark
  • Brightlocal

Tools for Everything Else

  • Automation & social media planning tools:
    • Meet Edgar,
    • Sendible,
    • Hootsuite
    • Buffer
    • Later
    • Sprout- more expensive but has more options for larger firms
    • Mention
  • Social Media Ads:
    • AdEspresso
  • Image tools:
    • Biteable, Canva, Ripple, Over, Clipomatic for story captions.
  • Reviews:
    • GatherUp
    • Podium
  • Email Tools:
    • MailChimp
      • Facebook & Instagram Ads
      • Automation
  continue reading

58集单集

Artwork
icon分享
 
Manage episode 242199935 series 1953795
内容由Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis提供。所有播客内容(包括剧集、图形和播客描述)均由 Gy Tsakalakis, Kelly Street, and Gyi Tsakalakis 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Gyi and Kelly took a break from recording in August and they're super excited to be back, talking tech tools for internet marketing!

When it comes to marketing tools, make sure that you understand how to use them and that you are getting added ROI by using the tool.

Tools for PPC - Make sure to have tools for Speed, Mobile, and A/B testing.

  • Unbounce - landing pages
  • Optimizely for landing page testing
  • Keyword research tools
    • Answer The Public
    • Clearscope

Tools for SEO

  • Ask clients or non-lawyers how they would describe the searches they would do to get help for that issue.
  • Ahrefs
  • Keyword Planner
  • Google Search Console- check the impression data
  • SEMRush
  • Google Analytics

Tracking Tools

  • Whitespark
  • Brightlocal

Tools for Everything Else

  • Automation & social media planning tools:
    • Meet Edgar,
    • Sendible,
    • Hootsuite
    • Buffer
    • Later
    • Sprout- more expensive but has more options for larger firms
    • Mention
  • Social Media Ads:
    • AdEspresso
  • Image tools:
    • Biteable, Canva, Ripple, Over, Clipomatic for story captions.
  • Reviews:
    • GatherUp
    • Podium
  • Email Tools:
    • MailChimp
      • Facebook & Instagram Ads
      • Automation
  continue reading

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