Episode #69 - Break the Rules the Right Way

CMI Weekly Wrap

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4+ y ago 39:55

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In this week’s episode, Content Marketing Institute’s Robert Rose is wondering whether rules are made to be broken. He shares his take on an article about how the Financial Times is enjoying better … financial times. Robert talks with Brian Clark about his journey as a solopreneur, co-founder, sabbatical taker, and his new work. And finally, he points you to an article about breaking the (right) rules with your content. And that’s a wrap for the week ending May 8, 2020.

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NEWS ITEM OF THE WEEK

The Financial Times is selling its subscription expertise

https://digiday.com/media/the-financial-times-is-selling-its-subscription-expertise/

INTERVIEW OF THE WEEK

Brian Clark is a writer, traveler, entrepreneur, founder of the pioneering content marketing website Copyblogger, the personal-growth newsletter Further, and the podcast Unemployable, a resource that provides smart strategies for freelancers and entrepreneurs.

Brian’s been at this for 20 years as solo entrepreneur and a co-founder. The first one failed, but every company since has yielded higher revenue, profits, and happiness.

Learn more from (and about) Brian:

Listen to Unemployable: https://unemployable.com/podcast/

OUR CONTENT MARKETING IDEA OF THE WEEK

Want More Creative Content Ideas? Break These 6 ‘Rules’

https://contentmarketinginstitute.com/2018/11/ideas-break-rules/

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