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内容由Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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CMO Confidential

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Manage series 3473432
内容由Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

CMO Confidential is Presented by Props: www.props.co

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83集单集

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CMO Confidential

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Manage series 3473432
内容由Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network提供。所有播客内容(包括剧集、图形和播客描述)均由 Mike Linton // Jeff Culliton and Mike Linton // I Hear Everything Podcast Network 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Wonder what it's like to control millions of dollars of marketing budget? Manage hundreds of people? Make the decisions on which ideas get to market?

The CMO Confidential podcast shares how it feels to be in that chair of the shortest-tenured position on the C-suite.

We detail the long, hard road most ideas take to get to market & how challenging it is to get the best ones through.

Hosted by Mike Linton -- the former P&G Brand Manager who went on to be the Chief Marketing Officer of Best Buy, eBay, and Farmers Insurance, as well as the Chief Revenue Officer of Ancestry.com and the head marketer at Remington -- this show serves as an ongoing lesson plan for how to get, do, keep, and handle the pressures of the CMO job.

CMO Confidential is Presented by Props: www.props.co

  continue reading

83集单集

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