282: Capitalising on the content opportunity: Building a content supply chain

CNBC-TV18 Special Podcast

With the rise of social media, blogs, and streaming services, there is a seemingly endless demand for high-quality, engaging content. No wonder in today's digital age, content is king. This is why organisations have 4xMORE problems. They want MORE Things (Bigger, Better, Deeper), MORE Channels, MORE Assets, MORE frequently– BUT with LESS time. The advent of personalization at scale, localization, an explosion in social content creation, demand for just-in-time content for business campaigns, multiplication of channels and formats and the EVER-EVOLVING content consumption patterns are a few reasons for this 4XMORE problems.