使用Player FM应用程序离线!
How to Pivot Your Brand and Offer as a Creative Entrepreneur
Manage episode 371213310 series 2808607
Episode 128: How to Pivot Your Brand and Offer as a Creative Entrepreneur
Welcome to episode 128 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to pivot your brand and offer as a creative entrepreneur with Courtney Fanning of Big Picture Copywriting.
In our one-hundred-and-twenty-eighth episode you’ll learn:
- How to tailor your offer/services based on what your clients say & why this is so important
- How this creative entrepreneur decided it was time to rebrand and how she leveraged the same process that she uses with her OWN clients to help with this process
- How she defined her visual ‘mood’ or ‘vibe’ for her brand and how that informed her brand photoshoot
- Why her word of the year was ‘differentiate’ and how that came into play with her rebrand
About our Guest:
As a copywriter and brand messaging strategist for creatives and entrepreneurs, Courtney Fanning helps you wrap your head around what you’re trying to build to create differentiated messaging that resonates with your dreamboat clients. As the founder of Big Picture Copywriting, Courtney provides 1:1 client services as well as marketing and copywriting resources and courses for DIY online businesses. Courtney has worked with New York Times bestselling authors, purpose-driven startups, multi-passionate multi-hyphenates, and ambitious dreamers alike to build a big-picture strategy that turns purpose into profit. Her clients have appeared in Forbes, SXSW, Apartment Therapy, Rising Tide Society & more.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Big Picture Copywriting
- Copywriting Cohort Course + Mastermind
- The BP Template Shop
- Free DIY Resources
- Blog + "Letters From Your Editor" Newsletter Sign Up
- @bigpicturecopywriting on Instagram
- @bigpicturecopywriting on Pinterest
Until next time, cheers to your next cocktail and happy content creating!
Hosts of “The Cocktails and Content Creation Podcast”
157集单集
Manage episode 371213310 series 2808607
Episode 128: How to Pivot Your Brand and Offer as a Creative Entrepreneur
Welcome to episode 128 of the Cocktails & Content Creation Podcast! For this episode, we’re going to talk about how to pivot your brand and offer as a creative entrepreneur with Courtney Fanning of Big Picture Copywriting.
In our one-hundred-and-twenty-eighth episode you’ll learn:
- How to tailor your offer/services based on what your clients say & why this is so important
- How this creative entrepreneur decided it was time to rebrand and how she leveraged the same process that she uses with her OWN clients to help with this process
- How she defined her visual ‘mood’ or ‘vibe’ for her brand and how that informed her brand photoshoot
- Why her word of the year was ‘differentiate’ and how that came into play with her rebrand
About our Guest:
As a copywriter and brand messaging strategist for creatives and entrepreneurs, Courtney Fanning helps you wrap your head around what you’re trying to build to create differentiated messaging that resonates with your dreamboat clients. As the founder of Big Picture Copywriting, Courtney provides 1:1 client services as well as marketing and copywriting resources and courses for DIY online businesses. Courtney has worked with New York Times bestselling authors, purpose-driven startups, multi-passionate multi-hyphenates, and ambitious dreamers alike to build a big-picture strategy that turns purpose into profit. Her clients have appeared in Forbes, SXSW, Apartment Therapy, Rising Tide Society & more.
Thanks for Listening!
Join our Facebook Community for more tips and tricks on how to easily create content and chat with other content creators! And make sure to follow our Instagram.
Links & Resources:
- Big Picture Copywriting
- Copywriting Cohort Course + Mastermind
- The BP Template Shop
- Free DIY Resources
- Blog + "Letters From Your Editor" Newsletter Sign Up
- @bigpicturecopywriting on Instagram
- @bigpicturecopywriting on Pinterest
Until next time, cheers to your next cocktail and happy content creating!
Hosts of “The Cocktails and Content Creation Podcast”
157集单集
所有剧集
×欢迎使用Player FM
Player FM正在网上搜索高质量的播客,以便您现在享受。它是最好的播客应用程序,适用于安卓、iPhone和网络。注册以跨设备同步订阅。