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Cracking the Code: Why Data-Driven Marketing Isn't What You Think
Manage episode 424204930 series 3462581
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Does "data-driven marketing" from digital agencies sometimes feel like an empty buzzword? Get the real story from Tommy Anderson, a sales exec at Bateman Collective who has an insider's perspective.
In this candid conversation, Tommy pulls back the curtain on how top-tier agencies truly operate. He explains why choosing the cheapest option is often a mistake, even if their metrics look good initially. You'll hear honest talk about setting proper expectations, investing for long-term success, and identifying the true experts amid a crowded field.
Whether you're an investor feeling misled or simply want to up your marketing knowledge, this open discussion is a must-listen. Stop falling for hollow claims and start insisting on authentic, sustainable digital marketing results.
0:00 - Introduction
2:30 - Tommy's role at Bateman Collective
4:00 - The difficulty of Tommy's job
6:40 - Setting proper expectations with clients
8:35 - Tommy's background and journey
14:30 - Tommy's experience in the short-term rental industry
18:15 - Why Tommy joined Bateman Collective
20:00 - Brandon's perspective on having great team members
22:15 - Tommy's view of the real estate investor space
25:20 - Addressing common investor beliefs about digital marketing
29:45 - Explaining Bateman's data-driven approach
33:40 - Trusting the right agency vs looking at metrics
36:20 - Investing in continual product improvement
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