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PPC Domination: How to Win the Google Ads Auction with Jerry Norton and Robert Wensley
Manage episode 394269958 series 3462581
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Unlock the secrets to dominating Google Ads! In this masterclass, expert Brandon Bateman joins Jerry Norton and Robert Wensley to pull back the curtain on how the Google Ads auction really works.
Learn how quality score, website speed, and predictive analytics impact your ad rank. Discover the power of leveraging user behavior data to target higher-intent traffic.
Join us as we break down the key strategies to buy clicks at a discount - just like wholesaling real estate. This is a PPC deep dive you can't afford to miss. Tune in now to gain the insider knowledge you need to maximize conversions and ROI!
0:00 - Intro
1:17 - How Google Ads auctions work
3:45 - The factors that determine ad rank in Google Ads
5:30 - How quality score impacts ad rank
7:00 - Using website speed and relevancy to improve quality score
8:45 - Leveraging user behavior data to target ads more effectively
11:30 - AI and machine learning for determining ad bids
13:45 - The importance of underwriting the value of traffic
16:00 - Bidding to get traffic at a discount like wholesaling real estate
19:00 - The difference between keywords and search terms
21:30 - The challenges of managing your own Google Ads account as a beginner
23:45 - How negative keywords help optimize campaigns
26:00 - Why you need data to effectively bid on traffic
Brandon’s FREE PPC Tool Kit:
https://www.batemancollective.com/toolkit/
Schedule a FREE Call with Bateman Collective:
http://batemancollective.com/
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We're always looking to improve the pod: drop us some feedback here.
If you're looking to finally unlock PPC as your best marketing channel, you can start with a free strategy consultation here.
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