Alexia Ioannou - Giving "Nou" Purpose To Vintage Fashion & Homes

Collectors Gene Radio

Today, we’re diving into the world of vintage fashion with Alexia Ioannou who has turned the act of collecting into an art form. She’s the founder of Nou, a boutique vintage studio that has become a go-to for tastemakers, stylists, and starlets alike. Since its launch in 2018, Nou has redefined what it means to shop vintage, offering ultra-rare, handpicked treasures that seamlessly blend heritage and modernity.

Alexia’s journey is one of passion, intuition, and a deep love for the stories behind each piece she discovers. She grew up immersed in design, honing a discerning eye for craftsmanship and timeless style. From sourcing vintage shoes and bags that make you swoon to expanding Nou into homeware, her philosophy is clear: every item she shares carries intention, individuality, and a slice of her vision.

She takes us through her evolution—from a young collector with a love for fashion history to a tastemaker who spends her days chasing the thrill of discovery. You’ll learn how she defines what’s “Nou-worthy,” what it’s like to curate for others, and how no matter what, she’s the customer. So without further adieu, this is Alexia Ioannou, for Collectors Gene Radio. Nou - https://shopnou.com/?srsltid=AfmBOoqdxt6-qGbitVaEs2g-68qo9r5UhmGKGZFJnxE4EeoUPRmwms9G BohoChicken Blog - https://www.bohochicken.com/ Nou's Instagram - https://www.instagram.com/shopnou_/?hl=en Cameron's Instagram - https://www.instagram.com/cameronrosssteiner/?hl=en CollectorsGene.com - https://collectorsgene.com/