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Sylvain Berneron - The Man Behind The Most Anticipated Watch Of The Year

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Manage episode 419589762 series 3469189
内容由Cameron Ross Steiner提供。所有播客内容(包括剧集、图形和播客描述)均由 Cameron Ross Steiner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Sylvain Berneron is my guest today and I am not sure there is a watch or a brand that has received this much attention in a long time, and it’s well deserved. A designer at heart, Sylvian worked for brands like BMW & Porsche before starting his own firm, and eventually becoming the Chief Product Officer at Breitling. But as a creative, Sylvain was taught by his mother, an artist herself, to turn a constraint or restriction into an opportunity, and that’s exactly what he did with the Mirage watch. He has designed every single component of the watch and spared no expense, all the way down to the solid gold spring bars. Every supplier tried to talk him out of this endeavor, but he persevered into what is one of the most sought after and recognized independent watch brands existing today. His creativity and thoughtfulness has landed the brand with allocated orders all the way through 2028. We chat about the perfect timing of his avant garde design with the current market demands, what it’s like to be on the other side of the collecting market, and the future plans of Berneron to which we got some sneak peaks. To be honest, there's not a person in this hobby and trade that deserves it more. So without further adieu, this is Sylvain Berneron, for Collectors Gene Radio.
Berneron's Website - https://www.berneron.ch/
Berneron's Instagram - https://www.instagram.com/berneron/?hl=en
On The Dash Interview - http://www.onthedash.com/berneron-mirage-interview/

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60集单集

Artwork
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Manage episode 419589762 series 3469189
内容由Cameron Ross Steiner提供。所有播客内容(包括剧集、图形和播客描述)均由 Cameron Ross Steiner 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Sylvain Berneron is my guest today and I am not sure there is a watch or a brand that has received this much attention in a long time, and it’s well deserved. A designer at heart, Sylvian worked for brands like BMW & Porsche before starting his own firm, and eventually becoming the Chief Product Officer at Breitling. But as a creative, Sylvain was taught by his mother, an artist herself, to turn a constraint or restriction into an opportunity, and that’s exactly what he did with the Mirage watch. He has designed every single component of the watch and spared no expense, all the way down to the solid gold spring bars. Every supplier tried to talk him out of this endeavor, but he persevered into what is one of the most sought after and recognized independent watch brands existing today. His creativity and thoughtfulness has landed the brand with allocated orders all the way through 2028. We chat about the perfect timing of his avant garde design with the current market demands, what it’s like to be on the other side of the collecting market, and the future plans of Berneron to which we got some sneak peaks. To be honest, there's not a person in this hobby and trade that deserves it more. So without further adieu, this is Sylvain Berneron, for Collectors Gene Radio.
Berneron's Website - https://www.berneron.ch/
Berneron's Instagram - https://www.instagram.com/berneron/?hl=en
On The Dash Interview - http://www.onthedash.com/berneron-mirage-interview/

  continue reading

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