Cindy Potter | Executive Session, with Brandon Jones

College Sports Communicators

Cindy Potter is CoSIDA President and Senior Deputy Director of Athletics at Columbia College (Mo.). She discusses her favorite parts of working in collegiate athletics communications as well as the importance of work-life balance in the industry. She joins 2021-22 CoSIDA intern Brandon Jones for the finale of the Executive Session podcast series with the 2021-22 executive board. Potter is the first CoSIDA President from an NAIA institution and the fifth woman from any division to serve in the role. When she received the presidential gavel in June 2021 from Sam Atkinson, is was the first time in CoSIDA history that one College Division president passed the gavel to another. In June 2022, she will again make history when the gavel is passed to Jessica Poole — the first time two women have served as President in consecutive years. She first served on the CoSIDA Board of Directors as a College Division Representative from 2011-2014. Potter was a 2008 CoSIDA Rising Star Award winner and also received the 2020 Warren Berg Award. At #CoSIDA22 she will receive the Bud Nangle Award, which is presented to a CoSIDA member or an individual outside of CoSIDA who embodies the ideals of intercollegiate athletics by showing ethics, integrity, compassion and/or bravery in a singular act or under an unusual or stressful personal or professional situation.