On-Site Personalization And First Party Data Collection With Felix Schirl Commerce Tomorrow podcast

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On-Site Personalization and First Party Data Collection with Felix Schirl

2+ y ago 37:21

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内容由Commerce Tomorrow提供。所有播客内容（包括剧集、图形和播客描述）均由 Commerce Tomorrow 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

On-site personalization is all about helping users have a better online experience through providing them with the right advice at the right time. In order to create a personalized experience for each user, there has to be a means of data collection. In this episode, Dirk and Kelly sit down with thought leader and CEO of trbo, Felix Schirl, to discuss all things personalization and the methods of collecting first party data in the midst of privacy legislation. Discover how data is collected, stored, and used, and why Felix says that a customer data platform (CDP) is a “must have” for personalization. If you’re interested in the ad tech space, this episode is for you.

… continue reading

93集单集

#Tech #CommerceTomorrow

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On-Site Personalization and First Party Data Collection with Felix Schirl

Commerce Tomorrow

published 2+ y ago

分享

MP3•单集首页

Fetch error

Hmmm there seems to be a problem fetching this series right now. Last successful fetch was on December 22, 2024 23:11 (27d ago)

What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.

内容由Commerce Tomorrow提供。所有播客内容（包括剧集、图形和播客描述）均由 Commerce Tomorrow 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

On-site personalization is all about helping users have a better online experience through providing them with the right advice at the right time. In order to create a personalized experience for each user, there has to be a means of data collection. In this episode, Dirk and Kelly sit down with thought leader and CEO of trbo, Felix Schirl, to discuss all things personalization and the methods of collecting first party data in the midst of privacy legislation. Discover how data is collected, stored, and used, and why Felix says that a customer data platform (CDP) is a “must have” for personalization. If you’re interested in the ad tech space, this episode is for you.

… continue reading

93集单集

#Tech #CommerceTomorrow

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