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A Tool Manufacturer's Journey to MACH: How Tekton's CEO & CMO Built a Direct to Consumer Channel
Manage episode 341275949 series 2183154
内容由CommerceTomorrow提供。所有播客内容（包括剧集、图形和播客描述）均由 CommerceTomorrow 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Tekton is a family-owned hand tool company that questioned conventional assumptions in its industry by building a direct-to-consumer channel. It sees benefits in running a vertically integrated model that goes from making wrenches all the way to fulfilling orders. In this episode, Dirk and Kelly speak with brothers John (CEO) and Jeff (CMO) on why and how they built out a new channel, without hiring outside help. They went full MACH using an in-house tech team out of Grand Rapids Michigan.
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Manage episode 341275949 series 2183154
内容由CommerceTomorrow提供。所有播客内容（包括剧集、图形和播客描述）均由 CommerceTomorrow 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Tekton is a family-owned hand tool company that questioned conventional assumptions in its industry by building a direct-to-consumer channel. It sees benefits in running a vertically integrated model that goes from making wrenches all the way to fulfilling orders. In this episode, Dirk and Kelly speak with brothers John (CEO) and Jeff (CMO) on why and how they built out a new channel, without hiring outside help. They went full MACH using an in-house tech team out of Grand Rapids Michigan.
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