#4 - Paula Hermanny: The Visionary Behind The Brand

Conquer Your Constraints

Welcome back to the Conquering Constraints podcast with your host, Kelly Stacey. In today’s special episode, Kelly is joined by her good friend, Paula Hermanny, the Founder and CEO of ViX. Paula shares her journey as an entrepreneur, highlighting resilience, authenticity, and the importance of embracing failure to achieve long-term success. She also discusses her commitment to empowering women through skill-building initiatives, reflecting her deep belief in giving back and nurturing talent.
Founder and CEO of ViX Paula Hermanny, a Resort and swimwear brand. The ViX brand reflects Brazil's vibrant spirit and exquisite craftsmanship, resonating with women globally. Her commitment to producing detail-oriented and high-quality designs has always been unwavering.
In addition to her leadership at ViX Paula Hermanny, she opened Casa ViX in Petrópolis, Brazil. Their flagship program, centered around embroidery and sewing training, is committed to empowering local women and safeguarding traditional craftsmanship. Casa ViX stands as a symbol of education and opportunity.
Beyond her career, she is a passionate traveler, cook, nature and ocean lover, and a devoted mother of two wonderful children.
Learn more about Paula:
Web: http://www.vixpaulahermanny.com/
LinkedIn: https://www.linkedin.com/in/paula-hermanny-72a26322
IG: https://www.instagram.com/vixpaulahermanny/?hl=en
Episode highlights:
(0:00) Intro
(1:38) Paula’s advice to young entrepreneurs
(2:57) On having the persistence, courage, and financial discipline in business
(11:05) Staying true to the brand's DNA and values
(18:36) Evolution of marketing strategies
(24:04) Collaboration with Bianca Brandolini
(27:05) The struggle of balancing business and family life
(30:17) Rebuilding a business after a major setback
(35:12) Expanding the brand and maintaining a vision
(38:20) Launching a program to empower women through education and entrepreneurship
(41:24) The importance of following your passion and staying authentic
(45:15) Outro