Consumer Choices & Brand Truths podcast

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Society Business Marketing Shruti Saini

内容由Shruti Saini提供。所有播客内容（包括剧集、图形和播客描述）均由 Shruti Saini 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

Consumer Choices & Brand Truths

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内容由Shruti Saini提供。所有播客内容（包括剧集、图形和播客描述）均由 Shruti Saini 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

What is the role of a brand when brand loyalty has diminished? The world of consumer goods has become increasingly fragmented, this expansion of choice from beauty to apparel to beer has disrupted consumer decision making - buying behavior doesn't follow a playbook. Now more than ever curiosity and discovery trump consistency. Offering a unique benefit, establishing memory structures, and showing up in the right channels have become baseline. This podcast will address and seek to understand the evolving landscape of consumer motivations and behavior in a marketplace of exponential product solutions. Focus will be on understanding key consumer themes and the implications these carry on brand selection & choice.

… continue reading

2集单集

#Society #Business #Marketing #Shruti Saini

Artwork

Consumer Choices & Brand Truths

updated 2+ y ago

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系列首页•Feed

内容由Shruti Saini提供。所有播客内容（包括剧集、图形和播客描述）均由 Shruti Saini 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。

What is the role of a brand when brand loyalty has diminished? The world of consumer goods has become increasingly fragmented, this expansion of choice from beauty to apparel to beer has disrupted consumer decision making - buying behavior doesn't follow a playbook. Now more than ever curiosity and discovery trump consistency. Offering a unique benefit, establishing memory structures, and showing up in the right channels have become baseline. This podcast will address and seek to understand the evolving landscape of consumer motivations and behavior in a marketplace of exponential product solutions. Focus will be on understanding key consumer themes and the implications these carry on brand selection & choice.

… continue reading

2集单集

#Society #Business #Marketing #Shruti Saini

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