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How TrustRadius Built $2M/mo in B2B Traffic Value

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Manage episode 335590610 series 3044679
内容由Siege Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Siege Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Show Notes:

  • 00:10: Welcome, Mark Barrera, Vice President of Audience and Review Generation at TrustRadius
  • 00:44: How do you use SEO data to impact decisions at TrustRadius?
  • 3:36: The impact of review generation on SEO
  • 5:23: Duplicate content and how to create different experiences
  • 9:39: Mark’s ideal SEO department
  • 11:37: Measuring reviews, metrics vs. competitors
  • 13:01: The typical SEO at TrustRadius
  • 16:59: Tracking history — research boards and what they do
  • 20:11: How is TrustRadius monetizing?
  • 31:17: What performance tests work and which ones don’t
  • 37:08: How Google algorithm updates affect decisions for TrustRadius
  • 38:33: Mark’s view on link building, outreach
  • 41:01: What’s new for TrustRadius?

Show Links:

  continue reading

81集单集

Artwork
icon分享
 
Manage episode 335590610 series 3044679
内容由Siege Media提供。所有播客内容(包括剧集、图形和播客描述)均由 Siege Media 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Show Notes:

  • 00:10: Welcome, Mark Barrera, Vice President of Audience and Review Generation at TrustRadius
  • 00:44: How do you use SEO data to impact decisions at TrustRadius?
  • 3:36: The impact of review generation on SEO
  • 5:23: Duplicate content and how to create different experiences
  • 9:39: Mark’s ideal SEO department
  • 11:37: Measuring reviews, metrics vs. competitors
  • 13:01: The typical SEO at TrustRadius
  • 16:59: Tracking history — research boards and what they do
  • 20:11: How is TrustRadius monetizing?
  • 31:17: What performance tests work and which ones don’t
  • 37:08: How Google algorithm updates affect decisions for TrustRadius
  • 38:33: Mark’s view on link building, outreach
  • 41:01: What’s new for TrustRadius?

Show Links:

  continue reading

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