Redefining Customer Engagement in the AI Era: Insights from Kris Rudeegraap

Content Disrupted: Bold Takes on Brand Marketing

In this episode, Kris Rudeegraap, co-founder and co-CEO at Sendoso, shares how businesses can foster meaningful customer connections in today’s hybrid and AI-driven landscape. He touches on leveraging data for hyper-personalization, bridging gaps in customer engagement, and leveraging gifting as a strategic tool. Kris also delves into how Sendoso evolved from a manual concept to a scalable solution that empowers sales and marketing teams to drive growth and build lasting relationships.

Episode Highlights:

• [01:03] Kris’s Journey: From Sales to Founding Sendoso
  
• [03:02] Leveraging Personalization to Redefine Customer Engagement
  
• [06:55] The Changing Playbook for Hybrid Work and Customer Connection
  
• [10:00] Why Thought Leadership and Long-Term Branding Matter in Demand Generation
  
• [13:55] The Role of AI in Scaling Corporate Gifting and Direct Mail
  
• [22:17] Aligning Sales and Marketing for Seamless Customer Experience
  
• [35:31] How Gifting Fits into the Customer Journey

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