147 | Pitch Without Feeling Salesy: Lana Pummill’s Heart-Led Visibility Strategy

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Balancing Entrepreneurship and Motherhood: The Art of Cold Pitching for Business Growth

Hey friend!

If cold pitching feels awkward, salesy, or just plain scary… you’re not alone. But what if you could pitch yourself with confidence and connection—and actually land the right opportunities?

In this episode, I’m joined by visibility strategist and cold-pitch expert Lana Pummill, a single mom of four who built a thriving business by sending one honest, heartfelt email. She shares how to approach cold pitching with authenticity, strategy, and purpose—without relying on social media or huge audiences.

You’ll hear how Lana went from food bank visits to client waitlists, why her first pitch changed everything, and the simple system she teaches for reaching out to podcasts, collaborators, or dream clients.

What’s Inside This Episode:

• Lana’s powerful story of building her business as a single mom
• A real look at how one email created a full-circle moment
• Why “cold” pitching doesn’t have to feel cold—or spammy
• A simple pitch routine you can implement in under 45 minutes a week
• Encouragement to hit send, even when fear tries to stop you

If you've ever felt invisible in a crowded online space, this episode will show you a better way to get seen—and remind you that visibility isn’t about shouting louder, it’s about connecting deeper. Cold pitching doesn’t have to be scary when it starts from service.

Links Mentioned:

• Connect with Lana:
  • Website: https://lanapummill.com
  • Instagram: https://www.instagram.com/lanapummill/
• Grab Lana’s cold pitching workshop

Thanks for listening all the way to the end. I appreciate you so much and hope this conversation gives you the courage to reach out, take action, and keep showing up.

Let’s grow, friend.

00:00 Introduction and Guest Welcome
00:39 Lana's Journey: From Motherhood to Entrepreneurship
01:45 The Turning Point: Becoming a Single Mom
02:49 Discovering Cold Pitching
03:07 The Full Circle Moment
05:16 The Power of Authenticity in Cold Pitching
06:40 Balancing Work and Family
10:00 Cold Pitching Strategies and Tips
15:16 Starting Small and Staying Organized
19:02 Building Your Portfolio and Overcoming Fear
20:17 The Importance of Authenticity in Communication
21:20 Handling Rejection and Staying Consistent
22:25 Learning from Failures and Networking
24:24 Strategies for Effective Cold Pitching
25:55 Nurturing Relationships and Protecting Your Peace
29:02 Practical Tips for Cold Pitching
30:47 Available Resources and Final Thoughts

Michele’s Links:

Link to the blog post: https://misstask.com/cold-pitching

DFY Content Repurposing: https://misstask.com/content-repurposing-starter-pack

FREE RESOURCE: Organic Content Creation Workflow and Content Organization https://misstask.com/content-creation-workflow

Visit the website: https://misstask.com

*Disclaimer: If you happen to purchase anything I recommend in this or any of my communications, it’s likely I'll receive some kind of affiliate compensation from these products that I use and love. Please do not feel obligated to purchase anything through my links.