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What’s the Difference Between CTV and OTT?
Manage episode 352202536 series 3414566
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The Video Advertising Bureau (VAB) defines OTT as “premium long-form video content that is streamed over the internet through an app or device onto a TV (or PC, tablet, or smartphone) without requiring users to subscribe to a wired cable, telco, or satellite TV service.” Connected devices are defined by VAB as “internet-streaming players, game consoles, and connected TVs.”
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