))
Understanding Marketing, Advertising, and Promotion
Fetch error
Hmmm there seems to be a problem fetching this series right now.
Last successful fetch was on May 28, 2024 13:10 (
What now? This series will be checked again in the next day. If you believe it should be working, please verify the publisher's feed link below is valid and includes actual episode links. You can contact support to request the feed be immediately fetched.
Manage episode 420740478 series 3550966
内容由The Business Hyve提供。所有播客内容（包括剧集、图形和播客描述）均由 The Business Hyve 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
The terms "marketing," "advertising," and "promotion" are often used interchangeably, but they have distinct meanings. In this week's episode, we discussed the differences and similarities between these three concepts.
Understanding the differences between promotion, marketing, and advertising is crucial for any business strategy.
Marketing is the broad umbrella that encompasses all activities aimed at understanding consumer needs, creating value, and building strong customer relationships to capture value in return. It includes market research, segmentation, targeting, positioning, and the development of a comprehensive marketing mix.
Advertising, on the other hand, is a component of marketing focused specifically on communicating the brand message to a wide audience through various paid media platforms such as television, radio, print, and online ads. It aims to generate awareness, interest, and ultimately, desire for a product or service.
Promotion is another subset of marketing that involves short-term tactics designed to evoke immediate responses, such as sales promotions, discounts, special offers, and other initiatives intended to boost sales, enhance product visibility, or introduce new products to the market.
While all three elements work together to achieve business objectives, they each play a distinct role in the overall marketing strategy.
6集单集
分享
