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Helping brands create their own voice assistants
Manage episode 307854892 series 2965865
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Join host Hans van Dam for his conversation with Matt Buck, the banjo strummin’, guitar pickin’ CTO of Voxable, a company he founded with his wife, Lauren, in order to seize upon a market opportunity.
Most of the voice solutions Matt and Lauren were seeing were pre-packaged, ready-for-implementation products; the design work was already done and little to no room remained for customization. But how, then, could users ensure their voice assistant reflected their brand? They couldn’t, really, and this is how Voxable came to be, offering a tool that enables users to design their own ideal voice assistant from scratch.
Voxable is the conversation design platform for teams that want to build better voice and chat apps. In December 2020, Voxable pivoted from conversational agency work to focus on a product informed by the Voxable founders' extensive industry experience and user research conducted with top conversation designers.
Matt describes his transition from a developer, to a businessperson and salesperson-cum-engineer as Voxable set about bringing its product to market: the day-to-day of running a company, building relationships, marketing and raising awareness, listening to users, and positioning Voxable for future opportunities.
It’s an interesting conversation about being at the right place at the right time and having the vision and wherewithal to seize upon opportunities, some of which may only be emerging, and some of which may not even exist yet, but will as voice technologies increasingly become part of our daily lives.
Don’t miss this one!
Highlights
- 05:00 Matt Buck: From engineer to salesperson.
- 11:30 Recognizing the opportunity.
- 16:30 Voxable’s target customers.
- 20:00 Making it user friendly.
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