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How to Build Relationships with Journalists and Media Outlets in Arizona

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Manage episode 292258943 series 2895954
内容由HMA Public Relations | PHX.fm提供。所有播客内容(包括剧集、图形和播客描述)均由 HMA Public Relations | PHX.fm 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

We’ve all heard that it’s not what you know, it’s who you know. But when it comes to the media, especially in today’s contentious political climate, it’s hard to know who to know and even who to trust … let alone how to get them to trust you.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about why it's important to build relationships with the media and how to do it.

If you want to earn media coverage and build real relationships with journalists and editors, you need to learn what makes each media outlet unique. What kinds of stories do they publish? Does a particular journalist have a specific beat? Is there any way to make your story more interesting and relevant to them? Find out what topics they cover, and don’t waste their time with ideas that aren’t a good fit.

Follow the journalists and media outlets you want to build relationships with on Twitter, LinkedIn, Facebook, YouTube, and other social media platforms. Read their articles, watch their news reports, and listen to them on the radio.

Pro tip: use private Twitter lists to organize your feed and set up Google Alerts to get notified when relevant articles are published. Leave thoughtful, engaging comments when appropriate.

Above all, be respectful of their time and their deadlines. Focus on what you can give, not what you can get. And remember that the best time to build relationship with the media is before you need them.

Read Alison Bailin's blog post for this episode: "How Do You Create an Authentic Relationship With the Media?"

If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources


Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Arizona.

  continue reading

40集单集

Artwork
icon分享
 
Manage episode 292258943 series 2895954
内容由HMA Public Relations | PHX.fm提供。所有播客内容(包括剧集、图形和播客描述)均由 HMA Public Relations | PHX.fm 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

We’ve all heard that it’s not what you know, it’s who you know. But when it comes to the media, especially in today’s contentious political climate, it’s hard to know who to know and even who to trust … let alone how to get them to trust you.

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about why it's important to build relationships with the media and how to do it.

If you want to earn media coverage and build real relationships with journalists and editors, you need to learn what makes each media outlet unique. What kinds of stories do they publish? Does a particular journalist have a specific beat? Is there any way to make your story more interesting and relevant to them? Find out what topics they cover, and don’t waste their time with ideas that aren’t a good fit.

Follow the journalists and media outlets you want to build relationships with on Twitter, LinkedIn, Facebook, YouTube, and other social media platforms. Read their articles, watch their news reports, and listen to them on the radio.

Pro tip: use private Twitter lists to organize your feed and set up Google Alerts to get notified when relevant articles are published. Leave thoughtful, engaging comments when appropriate.

Above all, be respectful of their time and their deadlines. Focus on what you can give, not what you can get. And remember that the best time to build relationship with the media is before you need them.

Read Alison Bailin's blog post for this episode: "How Do You Create an Authentic Relationship With the Media?"

If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources


Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Arizona.

  continue reading

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