How to Create a Podcast One Sheet That Will Get You Booked On More Podcasts | The Copy & Content Podcast with Jon Cook. Presented by Keynote Content.

Copy & Content with Jon Cook: For Speakers, Coaches, and Experts Who Actually Give an 'Ish'...

So you want to get booked on more podcasts, but you say, how do I put together the right podcast info sheet or a one sheet? What is a podcast one sheet? Well, I'm going to show you how to create a best podcast one sheet that will get you booked on virtually any podcasts you actually want to be on.

So we're going to jump in with the first little detail, what is an info sheet? What is a podcast one sheet? Well, a podcast one sheet, think of it like a one to two page info that has some information about who you are, your headshot, your information about your topics. So we're going to cover about all these different details, but essentially it's a little like a PDF that you can email to a podcast host so they can get an idea of who you are, make sure it's right fit, topics that you're passionate about, and make sure that you can be a good, interesting guest for their audience.

So first thing is what is a podcast info sheet or a one sheet? It's one to two pages. I've seen some go to three or four pages, but make sure it is brief. Go for brevity, pack the value without making it too busy. You might say, how do I put this together? I recommend, if you're a design novice, go to canva.com, C-A-N-V-A dot com, I think I spelled that right. C-A-N-V-A dot com. You can sign up for a free account, they have all these templates in place. I also have a podcast one sheet template. You can ask about that. I can tell you about that a little bit later.

But anyways, what do you actually include on your podcast one sheet? The first thing I want you to include is your headshot. Make sure your headshot is there. You might say I don't have a great headshot. Invest in a great headshot. Find somebody who is a photography student, find somebody who's passionate about photography saying, I just need a great looking headshot, kind of a blurred out background.

Make sure that you're wearing a great shirt or a great top, and that it actually can show you smiling. That you're actually going to have an engaging conversation with them. So invest in a headshot.

The thing is also include a bio about who you are. Now we'll get into that a little bit, but actually before we get into that, let me add on that, not just a headshot, but make sure it's branded for your business or for your message. So branded with logo.

So all throughout your podcast one sheet, is a front page, second page, even if you go three or four pages, make sure you have your logo, make sure you use your color, make sure it looks and feels like your website because it is an expression of you and your message just like your website is. So you can have that included.

I also recommend putting in of course your bio. Now you can have two different forms of bios. I've talked about this on other different recordings, is that you have a short form. I like that being about 60 to 80 words.

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Being an expert doesn't mean you automatically have an audience, especially with so much noise in the digital marketing space. You need to break through the noise and establish your message as a rising thought leader in your industry. Jon Cook has worked with over 1,100 coaches and consultants and 800 speakers to make their messages remarkably clear and compelling to the right audience, and today he wants to help you. If you want greater clarity and even better results with your message, visit workwithjoncook.com.