))
EP 47 | QUICK TIPS SERIES #2: Email Personalization Tools and Techniques
Manage episode 414025168 series 3495290
内容由Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist提供。所有播客内容（包括剧集、图形和播客描述）均由 Megan Wisdom | Copywriter, Email Metrics Mentor, Marketing Strategist, Megan Wisdom | Copywriter, Email Metrics Mentor, and Marketing Strategist 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品，您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Want to improve your email marketing but short on time? This EMAIL QUICK TIPS SERIES was made for you! In these 5 minute episodes, you’ll get quick and actionable tips to improve your email marketing in small ways that lead to big impacts over time.
We’re getting personal on this episode! Using personalization in email marketing can often improve open rates by up to 29%...and it also has a significant impact on click-through rates, too!
Today you’ll learn:
- the importance of segmenting and how it helps improve engagement by creating content crafted specifically for one part of your audience
- how using first-name generators help you stand out in an inbox
- why first names don’t just belong at the start of an email
- how A/B testing can help you find the best subject lines for your list
This week’s homework (just pick one!):
- Personalize your next subject line using a first name generator (maybe do a little A-B testing to see how it compares to just a regular subject line without a name in it)
- Change your greeting.
- Add a first name generator somewhere in the text of the email rather than just at the start.
MENTIONED IN THIS EPISODE:
Looking for a full-service email marketing solution? CLICK HERE for more info!
Connect with Megan Wisdom Copywriting:
⭐️Get high-converting copywriting for your business: https://meganwisdom.com/
⭐️Follow me on Instagram: https://www.instagram.com/meganwisdomwrites/
⭐️ Big Sis sends email marketing to your inbox! Sign up: https://tinyurl.com/bigsistips
48集单集
分享
