Email Marketing for Retention: Keeping Your Clients Close with Jeff Felten
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In this episode, Jeff Felton discusses his expertise in using email marketing to retain existing clients and attract new ones. He warns against a referral-only marketing strategy, advocating instead for a more comprehensive approach.
To enhance client relations and build a positive reputation, Jeff proposes using newsletters, regular content creation and capitalizing on trust, generosity, and a human-focused brand strategy. He also underscores the importance of positioning oneself as a thought leader in their respective market.
Jeff is an email marketing strategist and copywriter who helps service-based professionals hustle less for leads and build armies of loyal fans. In 10 yrs of marketing experience, Jeff has worked with 40+ brands, written thousands of marketing emails and written hundreds of web pages.
Jeff gives listeners actionable tips on:
- [0:00] Intro
- [1:50] Building your entire firm on referrals
- [3:40] Jeff's experience creating his business
- [4:50] Pushing through valleys of your business
- [7:40] Repositioning and creating your niche offer
- [13:15] Where to start your content system
- [15:30] Why a blog is not a place to assume your clients are spending their time
- [20:25] Giving away the sauce
- [24:35] Building trust with your clients
- [30:30] The ‘attract’ piece of the puzzle
- [35:35] How to start a conversation around a blog post
- [40:00] Long term nurturing
- [42:25] An example of a newsletter campaign
- [48:10] Leveraging quizzes
- [49:30] Jeff’s book review
- [53:30] One big takeaway from this episode
Resources mentioned in this episode:
Connect with Jeff here:
- https://www.instagram.com/content.remedy/
- https://twitter.com/HeyJeffFelten
- https://www.linkedin.com/in/jeff-felten/
- http://www.contentremedy.co
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