How to Design Marketing Materials that Speak to Your Client? with Thiago de Carvalho

Counsel Cast

In this episode, Thiago de Carvalho joins me to talk about designing your marketing materials that speak to your ideal client.

Thiago de Carvalho is an award-winning creative specialist with over 20+ years of experience leading user experiences and visual engagement campaigns on the publisher, agency, and client sides. He has delivered major marketing campaigns for brands like Coca-Cola, Samsung, and Red Bull by translating business needs into effective design solutions.

After successfully exiting both a digital agency and an advertising publication he founded, he launched Deer Designer - a premium on-demand design service that helps anyone in need of design work by giving them a professional team to do all their design work for a flat monthly fee.

Thiago gives listeners actionable tips on:

• [0:00] Intro
• [1:10] Why DIY design always work
• [6:50] The difference between DIY and a design team
• [9:50] Learning from failure and the importance of revisions
• [14:15] Handling when clients ask for a revision you may not agree with
• [19:55] How does focusing your design on your client and your process of work happen
• [22:35] What can erode trust with a client
• [24:50] Example of design gone wrong
• [29:15] The misconception of more is better, especially with writing
• [34:50] Thiago’s book review
• [39:50] One big takeaway from this episode

Resources mentioned in this episode:

• Buy Back Your Time by Dan Martell

Connect with Thiago here:

• https://www.linkedin.com/in/michellekop/
• https://level28media.com/

Connect with me

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• Karin on Twitter
• Karin on LinkedIn
• Conroy Creative Counsel on Facebook
• https://conroycreativecounsel.com