Self-Publishing for Authority & Income Acceleration with Jenny Hansen Lane

Course Building Secrets® Podcast

In this episode, Tara Bryan welcomes Jenny Hansen Lane, a self-publishing expert who has transformed her business and personal brand by leveraging Amazon's KDP platform. Together, they explore how self-publishing can be a powerful tool for establishing authority, creating new revenue streams, and accelerating business growth. Jenny shares her journey from digital marketer to self-published author, highlighting the immense potential of print-on-demand for coaches, content creators, and business owners looking to expand their reach. Whether you're just starting out or are ready to scale, Jenny’s insights and strategies can help you tap into Amazon's huge built-in-buyers platform and supercharge your impact.

Key Topics Discussed:

Why Self-Publishing?

• Jenny's journey to self-publishing and how it helped her transition from course creator to self-publishing authority.
• The potential of Amazon's platform as a revenue and credibility booster.

Starting with Simple Steps:

• Jenny’s advice on how to get started, even if you’re not ready to write a full book.
• How journals, planners, and other "bookish" products can serve as entry points.

The A-to-B Approach in Self-Publishing:

• Jenny’s strategy to simplify content for targeted outcomes and cater to specific customer needs.
• Using Amazon's search data to identify profitable topics and validate demand.

Leveraging Amazon for Lead Generation and Authority:

• The advantages of using Amazon’s platform to establish authority and draw in potential clients.
• How Jenny has used self-publishing to gain visibility, even generating leads for her coaching business.

1. Upcoming Masterclass: Self-Publishing Authority & Income Accelerator

• Join Tara and Jenny for a deep dive into self-publishing strategies that accelerate authority and income.
• Learn how to uncover profitable niches, publish effectively, and harness Amazon’s market power to grow your business.

Action Steps:

• Set up your Amazon KDP account to start exploring self-publishing opportunities.
• Begin with a simple product, like a journal or planner, to get familiar with the platform.
• Research customer needs on Amazon to find high-demand topics in your niche.

Resources Mentioned:

• Self-Publishing Authority & Income Accelerator Masterclass: Sign up for the $27 live masterclass with Tara Bryan and Jenny Hansen Lane to unlock step-by-step strategies for self-publishing success. Sign up here
• KDP (Kindle Direct Publishing): Start your self-publishing journey on Amazon’s platform. Learn more about KDP
• Dear Female Digital Entrepreneur
• Microscripts by Robert Walser
• Dot Com Secrets by Russel Brunson

Ready to Start Self-Publishing?

Discover how self-publishing can take your authority and income to the next level. Listen now for actionable tips and insights to get started today!

About Me:

Hey, it’s your host, Tara Bryan. And I am on a mission to help more business owners learn to infinitely scale their businesses by leveraging the power of online without sacrificing the customer experience or results.

I like to geek out on all things business strategy, marketing, interactive digital and user experience. This podcast is all about what is working, lessons learned and actionable tips to create and grow a thriving online business.

Join us each week as we dive into different strategies, tactics and tips you can apply immediately to your business.

To learn more:

Find us at https://www.taralbryan.com

Here are two ways we can help you create, grow and scale your business:

1. Want to package or pivot your business? Download our free Step-by-Step guide to get the exact steps you need to create and grow an online business.

Step-By-Step Guide

2. ALREADY HAVE AN ONLINE BUSINESS & READY TO INFINITELY SCALE?

Download our free 50 Ways to Engage Your Customers guide or Schedule a 30 minute call with Tara to talk about our offers that will help you master the game.

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Mentioned in this episode:

https://taralbryan.com/step/15-learn-to-scale-call