Glen Carmichael: Leadership Sets the Tone for Marketing Success | Capstone Conversations

CPA Trendlines Podcasts

Capstone Conversations
By Jean Caragher
For CPA Trendlines

Glen Carmichael, digital marketing coordinator at YHB CPAs and Consultant, is pushing the firm's newsletter to more than 55,000 recipients, growing educational webinars to 23, and garnering 64,000 blog readers annually.
And she's just getting started,
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But with achievements like those, it's no wonder she has received the Association of Accounting Marketing Rookie of the Year Award.
In this episode of Capstone Conversations, Carmichael shares her thoughts about her accomplishments, challenges, and insights into marketing for CPA firms.