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Content Ideation in Content Marketing & Link Building Campaigns
Manage episode 312839413 series 3247878
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How can you consistently create catchy, attractive, useful content that everybody will want to link? Shannon McGuirk from Aira and Mark Johnstone from Content Hubble tell us how:
- 01:22 Where does content ideation sits within the content marketing process?
- 05:42 What are the building blocks of the content ideation process?
- 17:30 How do you align ideas with the business purpose?
- 23:28 Which are the most common errors?
- 29:37 What are the best content pieces you've recently seen and why?
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