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The Art of Balancing Strategy and Emotion in Platform Marketing
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In this episode, WorkOS CEO, Michael Grinich, and former CEO at Vimeo, Adam Gross, discuss the evolution of platform marketing and what it means to balance between strategic and emotive elements in building successful products. They also dive into the distinct challenges and strategies involved in marketing developer-focused platforms.
Check out the talk that Adam mentions in the episode here: https://www.youtube.com/watch?v=za7PbKZcnos
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