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内容由Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! and Crowdfunding Nerds: Kickstarter Marketing For Board Games提供。所有播客内容(包括剧集、图形和播客描述)均由 Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! and Crowdfunding Nerds: Kickstarter Marketing For Board Games 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
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Unveiling Success: Crowdfunding Tactics and Viral Game Campaigns

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Manage episode 388786218 series 2843598
内容由Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! and Crowdfunding Nerds: Kickstarter Marketing For Board Games提供。所有播客内容(包括剧集、图形和播客描述)均由 Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! and Crowdfunding Nerds: Kickstarter Marketing For Board Games 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Welcome to Episode 156 of Crowdfunding Nerds! I'm Andrew, and alongside my co-host Sean, we're going to unravel the secrets behind a successful crowdfunding campaign. This episode marks our 3-year anniversary and we've got a ton of exciting topics to cover!

Ever wondered how a well-crafted ad campaign can create ripples in the crowdfunding world? Or how a single game can become the cornerstone of a thriving brand? We're diving into these questions and more. We'll start with a heartwarming catch-up on life events, including the story behind the name of our newest addition - John Constantine.

We'll then dissect our viral ad campaign for 'Deliverance' on BoardGameGeek, sharing insights on how we climbed the hotness list and ignited a buzz in the board game community. We'll also delve into our brand-building strategy, the importance of customer acquisition, and the exciting concept of turning Deliverance into a lifestyle game.

Links to check out:

https://boardgamegeek.com/thread/3202814/poor-advertisement

https://crowdfundingnerds.com/episode147/
https://www.youtube.com/watch?v=7EZu9NoWV5k

Chapters:

00:01 Three-Year Anniversary of the Podcast

00:45 New Baby - John Constantine

01:59 Future Plans & Learning Opportunities

02:05 Christmas Season– A Selling Opportunity

03:59 Viral Post on BoardGameGeek for Deliverance

09:21 Anatomy of an Ad Campaign

18:03 Focusing on a Single Game - Brand Building Tactics

25:46 Strategies for Customer Acquisition and Cross-selling

38:33 Deliverance - A Lifestyle Game

43:37 Vision for the Future - A Sustainable Brand

50:14 League of Legends - Building a Game Community

Join us on this exciting journey and discover the secrets to crowdfunding success!

  continue reading

116集单集

Artwork
icon分享
 
Manage episode 388786218 series 2843598
内容由Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! and Crowdfunding Nerds: Kickstarter Marketing For Board Games提供。所有播客内容(包括剧集、图形和播客描述)均由 Crowdfunding Nerds: Kickstarter Marketing For Board Games & Beyond! and Crowdfunding Nerds: Kickstarter Marketing For Board Games 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Welcome to Episode 156 of Crowdfunding Nerds! I'm Andrew, and alongside my co-host Sean, we're going to unravel the secrets behind a successful crowdfunding campaign. This episode marks our 3-year anniversary and we've got a ton of exciting topics to cover!

Ever wondered how a well-crafted ad campaign can create ripples in the crowdfunding world? Or how a single game can become the cornerstone of a thriving brand? We're diving into these questions and more. We'll start with a heartwarming catch-up on life events, including the story behind the name of our newest addition - John Constantine.

We'll then dissect our viral ad campaign for 'Deliverance' on BoardGameGeek, sharing insights on how we climbed the hotness list and ignited a buzz in the board game community. We'll also delve into our brand-building strategy, the importance of customer acquisition, and the exciting concept of turning Deliverance into a lifestyle game.

Links to check out:

https://boardgamegeek.com/thread/3202814/poor-advertisement

https://crowdfundingnerds.com/episode147/
https://www.youtube.com/watch?v=7EZu9NoWV5k

Chapters:

00:01 Three-Year Anniversary of the Podcast

00:45 New Baby - John Constantine

01:59 Future Plans & Learning Opportunities

02:05 Christmas Season– A Selling Opportunity

03:59 Viral Post on BoardGameGeek for Deliverance

09:21 Anatomy of an Ad Campaign

18:03 Focusing on a Single Game - Brand Building Tactics

25:46 Strategies for Customer Acquisition and Cross-selling

38:33 Deliverance - A Lifestyle Game

43:37 Vision for the Future - A Sustainable Brand

50:14 League of Legends - Building a Game Community

Join us on this exciting journey and discover the secrets to crowdfunding success!

  continue reading

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