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[Bonus] Rebranding for Startups: A Mini-Lesson | Whys, hows, and ROI of rebranding

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Manage episode 450026107 series 3609086
内容由Marketers Help Marketers提供。所有播客内容(包括剧集、图形和播客描述)均由 Marketers Help Marketers 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Ever wondered what happens in rebranding? This bonus content dives deep into the why, when, and how of rebranding, from understanding your motivations to navigating the challenges. We explore common reasons for rebranding, the key steps involved, creating an implementation plan, and more. Discover how rebranding can impact your conversion rates, customer experience, and overall success, and how to tackle resistance by C-suite. ----------------- Where to find Sofie Lehrmann: - https://www.linkedin.com/in/sofie-lehrmann-06282266/ - https://www.milkmoo.net/ ----------------- In this episode, you'll learn: (00:00) Intro (00:02) What is rebranding? (05:58) Process of rebranding (12:14) How to measure the impact of rebranding? (18:45) Challenges and impact of rebranding ----------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
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Artwork
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Manage episode 450026107 series 3609086
内容由Marketers Help Marketers提供。所有播客内容(包括剧集、图形和播客描述)均由 Marketers Help Marketers 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal
Ever wondered what happens in rebranding? This bonus content dives deep into the why, when, and how of rebranding, from understanding your motivations to navigating the challenges. We explore common reasons for rebranding, the key steps involved, creating an implementation plan, and more. Discover how rebranding can impact your conversion rates, customer experience, and overall success, and how to tackle resistance by C-suite. ----------------- Where to find Sofie Lehrmann: - https://www.linkedin.com/in/sofie-lehrmann-06282266/ - https://www.milkmoo.net/ ----------------- In this episode, you'll learn: (00:00) Intro (00:02) What is rebranding? (05:58) Process of rebranding (12:14) How to measure the impact of rebranding? (18:45) Challenges and impact of rebranding ----------------- Follow Marketers Help Marketers: - LinkedIn - https://www.linkedin.com/company/marketers-help-marketers/ - Website - https://www.marketershelpmarketers.com/ctrl-alt-marketing-episodes
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