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This “Quiet Launch” Made $12K in 6 Days: How To Sell Something Old as Something New

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Manage episode 437601725 series 2992374
内容由Ellen Yin提供。所有播客内容(包括剧集、图形和播客描述)均由 Ellen Yin 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch?

Today’s case study is a test of the perfect in between solution: selling a live cohort of an existing digital course with a low lift launch.

Candice Ward, food photographer and monetization coach for other food bloggers and content creators, decided to put a poll up on her IG story asking her followers if they would be interested in a 12 week, implementation-focused VIP coaching cohort of her signature course.

After receiving a positive response, she built out her new offer with minimal effort the very next day, selling only to those who had virtually raised their hand on her Instagram stories. By quietly launching only to this exclusive group through Instagram stories and DMs, Candice sold out of all spots, injecting $12K into her business in just 6 days!

We’ve got the full scoop on this quiet launch and how you can replicate something similar to refresh your digital courses (and revenue).

View the transcript for this episode at: https://otter.ai/u/iW3DYSUsrr6u1S2FGLQfCpF5YY4?utm_source=copy_url

Thank you to our sponsor!

Connect with Candice:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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icon分享
 
Manage episode 437601725 series 2992374
内容由Ellen Yin提供。所有播客内容(包括剧集、图形和播客描述)均由 Ellen Yin 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

Feeling bored of doing the same launch over and over in your business, but not the ambition of starting and selling a new offer from scratch?

Today’s case study is a test of the perfect in between solution: selling a live cohort of an existing digital course with a low lift launch.

Candice Ward, food photographer and monetization coach for other food bloggers and content creators, decided to put a poll up on her IG story asking her followers if they would be interested in a 12 week, implementation-focused VIP coaching cohort of her signature course.

After receiving a positive response, she built out her new offer with minimal effort the very next day, selling only to those who had virtually raised their hand on her Instagram stories. By quietly launching only to this exclusive group through Instagram stories and DMs, Candice sold out of all spots, injecting $12K into her business in just 6 days!

We’ve got the full scoop on this quiet launch and how you can replicate something similar to refresh your digital courses (and revenue).

View the transcript for this episode at: https://otter.ai/u/iW3DYSUsrr6u1S2FGLQfCpF5YY4?utm_source=copy_url

Thank you to our sponsor!

Connect with Candice:

Iconic business leaders all have their own unique genius. Take this quick 10 question quiz to uncover your specific CEO style advantage: https://ellenyin.com/quiz

If you enjoyed today's episode, please:

Learn more about your ad choices. Visit megaphone.fm/adchoices

  continue reading

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