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内容由Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe提供。所有播客内容(包括剧集、图形和播客描述)均由 Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
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Understanding the Demand Side with The Re-Wired Group’s Bob Moesta
Manage episode 272629456 series 2706804
内容由Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe提供。所有播客内容(包括剧集、图形和播客描述)均由 Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Bob is the President and CEO of the Rewired Group, a pioneer of Jobs to Be Done, the author of the Jobs to be Done Handbook and his latest work Demand Side Sales. On this week's episode of Customer Conversations, Stuart and Bob cover
- Defining and applying the demand side
- Where to start with identifying the “struggling moment”
- The limitations of correlation in assessing customer behavior
- An atomistic approach to the customers buying timeline
- Trading off money, time and knowledge
- What causes the transition from passive to active looking
Resources:
- Demand Side Sales, by Bob Moesta - https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q
- The Jobs-To-Be-Done Handbook, by Bob Moesta - https://www.amazon.com/Jobs-be-Done-Handbook-techniques-application/dp/1499339232
- Shape Up, by Ryan Singer - https://basecamp.com/shapeup
- Jobs-To-Be-Done Radio - http://jobstobedone.org/topics/radio/
- The Disruptive Voice Podcast - https://www.hbs.edu/forum-for-growth-and-innovation/podcasts/disruptive-voice/Pages/default.aspx
Connecting with Bob:
- Connect with Bob on Youtube - https://www.youtube.com/user/bmoesta/videos
- Connect with Bob on LinkedIn - https://www.linkedin.com/in/bobmoesta/
28集单集
Manage episode 272629456 series 2706804
内容由Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe提供。所有播客内容(包括剧集、图形和播客描述)均由 Sean Boyce and Stuart Balcombe, Sean Boyce, and Stuart Balcombe 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal。
Bob is the President and CEO of the Rewired Group, a pioneer of Jobs to Be Done, the author of the Jobs to be Done Handbook and his latest work Demand Side Sales. On this week's episode of Customer Conversations, Stuart and Bob cover
- Defining and applying the demand side
- Where to start with identifying the “struggling moment”
- The limitations of correlation in assessing customer behavior
- An atomistic approach to the customers buying timeline
- Trading off money, time and knowledge
- What causes the transition from passive to active looking
Resources:
- Demand Side Sales, by Bob Moesta - https://www.amazon.com/Demand-Side-Sales-101-Customers-Progress-ebook/dp/B08FRRF68Q
- The Jobs-To-Be-Done Handbook, by Bob Moesta - https://www.amazon.com/Jobs-be-Done-Handbook-techniques-application/dp/1499339232
- Shape Up, by Ryan Singer - https://basecamp.com/shapeup
- Jobs-To-Be-Done Radio - http://jobstobedone.org/topics/radio/
- The Disruptive Voice Podcast - https://www.hbs.edu/forum-for-growth-and-innovation/podcasts/disruptive-voice/Pages/default.aspx
Connecting with Bob:
- Connect with Bob on Youtube - https://www.youtube.com/user/bmoesta/videos
- Connect with Bob on LinkedIn - https://www.linkedin.com/in/bobmoesta/
28集单集
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