Mastering E-commerce: From Product Pages to Customer Experience with Rick Wingender

Cutting Edge: Web Content Development

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In this episode of Cutting Edge: Web Content Development, host Jonathan Ames welcomes Rick Wingender, a fractional CMO and CDO at Small Biz Coach, for an in-depth discussion on e-commerce best practices and strategies.

Join them as they:

Explore Rick's journey from launching Circuit City's e-commerce site in 1999 to his current role as an e-commerce consultant
Discuss critical advice for operating an e-commerce website from a content perspective
Examine common mistakes on product detail pages and how to avoid them
Consider strategies for generating content at scale for hundreds or thousands of products
Delve into the importance of visual presentation, including product images and user-generated content
Analyze the role of social proof and trust signals in e-commerce success
Reflect on lessons learned throughout Rick's 25-year career in e-commerce

Rick Wingender is a fractional CMO and CDO at Small Biz Coach, with over 25 years of experience in e-commerce. Starting his career at Circuit City in 1995, Rick has been at the forefront of digital retail evolution, from launching one of the first major e-commerce sites to consulting for businesses of all sizes. His expertise spans across content creation, product presentation, and strategic e-commerce growth.

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Cutting Edge: Web Content Development is handcrafted by our friends over at: fame.so
Previous guests include: Naomi Francis-Parker of the Evergreen Agency, Rahul Ravulapati of A10 Networks, Tania Miranda of Tellent and John Hutson of Ink Digital
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