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From Virtual to Reality: Zaha Hadid's Metrotopia and Dentsu's Roblox Partnership Shaping the Future of Architecture and Advertising in the Metaverse

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内容由Peter Rehnke提供。所有播客内容(包括剧集、图形和播客描述)均由 Peter Rehnke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this podcast episode, we explore the latest developments in the metaverse, a virtual world that has the potential to revolutionize the advertising industry. We take a closer look at Zaha Hadid Architects' new metaverse project called Metrotopia, which was recently showcased at the Venice Biennale exhibition. Created in collaboration with Unreal Engine and Nvidia, Metrotopia is a fully immersive experience that allows users to explore a futuristic city entirely in virtual reality.
We also delve into the growing importance of the metaverse for brands, particularly with the recent partnership between Dentsu and Roblox. The partnership will provide Dentsu clients with access to Roblox's platform and tools, as well as expertise in creating and executing metaverse marketing campaigns.
Join us as we discuss the potential impact of these developments on the world of advertising, architecture, and urban planning.

  continue reading

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Manage episode 367900156 series 3470441
内容由Peter Rehnke提供。所有播客内容(包括剧集、图形和播客描述)均由 Peter Rehnke 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

In this podcast episode, we explore the latest developments in the metaverse, a virtual world that has the potential to revolutionize the advertising industry. We take a closer look at Zaha Hadid Architects' new metaverse project called Metrotopia, which was recently showcased at the Venice Biennale exhibition. Created in collaboration with Unreal Engine and Nvidia, Metrotopia is a fully immersive experience that allows users to explore a futuristic city entirely in virtual reality.
We also delve into the growing importance of the metaverse for brands, particularly with the recent partnership between Dentsu and Roblox. The partnership will provide Dentsu clients with access to Roblox's platform and tools, as well as expertise in creating and executing metaverse marketing campaigns.
Join us as we discuss the potential impact of these developments on the world of advertising, architecture, and urban planning.

  continue reading

18集单集

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