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Sharing that Experience ft Dan Gingiss
Manage episode 314341272 series 3280842
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In the CX...Oh! studio this time is someone who believes that a remarkable customer experience is your best marketing strategy, it's Dan Gingiss from Chicago, an established international keynote speaker and customer experience coach. He teaches businesses and executives how to make the brand lovers louder than the haters by creating experiences they can’t wait to share with their friends and followers. Dan is the author of The Experience Maker: How To Create Remarkable Experiences That Your Customers Can’t Wait To Share (September 2021) and Winning at Social Customer Care: How Top Brands Create Engaging Experiences on Social Media. He also hosts the Experience This! Show podcast and The Experience Maker Show.
Here's what we take up with him:
- Why traditional marketing no longer works
- How to solve the big problem of the “leaky bucket”
- What gets shared on social media (and what doesn’t)
- How customer experience affects your bottom line
- What the WISER model is and how it’ll positively change your business forever
- Why you need a Chief Experience Offer to solidify executive leadership
Dan's LinkedIn profile: https://www.linkedin.com/in/dangingiss
Experience the magic of service!
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