Dairy Streamlet: Building trust with the media and consumers

Dairy Stream

The Dairy Streamlet is a new, condensed version of Dairy Stream that takes the long episode and covers just the high-level points of the conversation. If this topic interest you, we encourage you to listen to the full episode on September 27.

Dairy Stream host Joanna Guza talks with Liz Fitzsimmons, an experienced communication professional, about the impact of media interviews, content the public is interested in, preparing for an interview, handling a difficult situation and more.

Special thanks to Dairy Farmers of Wisconsin for sponsoring this episode.

About the guest

• Liz Fitzsimmons
  Liz is an experienced communication professional who has worked on behalf of Wisconsin's dairy farmers for nearly three decades. During her tenure, Liz has worked in almost every aspect of marketing and promotion. She has extensive experience working directly with farmers, grassroots organizations and volunteers across the state in addition to event planning, video production and leading successful campaigns that use a blend of paid and earned media. If you're a national reporter or producer wanting to talk to a Wisconsin dairy farmer, Liz is your gal! She is an expert at media training and coordinating interviews that help tell the story of Wisconsin's dedicated dairy farmers for audiences and outlets of all sizes.

This podcast is co-produced by the Dairy Business Association and Edge Dairy Farmer Cooperative, sister organizations that fight for effective dairy policy in Wisconsin and Washington, D.C.

Become a sponsor, share an idea or feedback by emailing [e-mail].

Check out the Dairy Strong conference Jan. 16-18 in Green Bay, Wisconsin. Learn more and register at dairystrong.org.