Why Treating Data as a Product Means Alignment and Growth for Stanley Black & Decker

Data Driven Leadership

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Data should be treated as a product, not an afterthought, to unlock its true potential in driving business success.

This is the approach at Stanley Black & Decker.

Director of Data Product Development Jason Winterbottom takes us behind the scenes of the company’s data transformation. Jason shares how his team tackled the complexities of creating a unified, reliable data platform in a global organization. He highlights the importance of establishing good data governance and listening to user feedback.

Data alone doesn’t drive success—it’s how you manage, trust, and use it to create a meaningful impact that makes the difference.

In this episode, you will learn:

Why treating data as a product can drive better business value
The role of user feedback in shaping effective data systems
What a “golden record” is and why you need it for data accuracy

Things to listen for:

(00:00) Introduction to the episode with guest Jason Winterbottom
(03:27) How Stanley Black & Decker’s data governance journey began
(08:52) The challenges in building a centralized data platform
(13:15) Listening to user feedback to improve data systems
(19:54) The “golden record” and its role in data management
(26:55) Treating data as a product
(30:10) Analogies to better understand data governance
(36:14) How to get started with generative AI