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Data Guru: CDP, Connecting Data and People

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Manage episode 345204777 series 3335229
内容由Data Guru by Acxiom提供。所有播客内容(包括剧集、图形和播客描述)均由 Data Guru by Acxiom 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

CDP is the word on the tip of every tongue in the adtech world, but will it truly help brands engage with relevance or will it become just another data silo? Data and Identity Expert Gloria Ward joins the podcast to share real-world insights on ways brands can fuel a CDP with data and identity to deliver customer experiences with bottom line impact.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

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Manage episode 345204777 series 3335229
内容由Data Guru by Acxiom提供。所有播客内容(包括剧集、图形和播客描述)均由 Data Guru by Acxiom 或其播客平台合作伙伴直接上传和提供。如果您认为有人在未经您许可的情况下使用您的受版权保护的作品,您可以按照此处概述的流程进行操作https://zh.player.fm/legal

CDP is the word on the tip of every tongue in the adtech world, but will it truly help brands engage with relevance or will it become just another data silo? Data and Identity Expert Gloria Ward joins the podcast to share real-world insights on ways brands can fuel a CDP with data and identity to deliver customer experiences with bottom line impact.

Thanks for listening! Follow us on Twitter, Facebook and Instagram!

  continue reading

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